With New Year’s Eve fast approaching, you can rest easy knowing your celebration plans have been organised for you. Paradise NYE On The Harbour, a recent addition to the Sydney events calendar, is bringing revellers spectacular views, superb cuisine and a roster of internationally-acclaimed DJs.
The lineup features DJs Norman Jay MBE, Aeroplane and Russ Dewbury, and with culinary treats crafted by renowned chefs Pete Evans, Adam D’Sylva and Justin North and the best view of the Harbour fireworks one can imagine, Paradise NYE is a splendorous way to ring in the New Year.
Tickets go on sale this Thursday, 7th November. Taking place at the Overseas Passenger Terminal at Circular Quay, you’ll be so close to the fireworks “[you'll] feel like you could touch them” while enjoying tunes from Norman Jay, who’s spun for Mick Jagger, Thierry Henry, and Barack Obama.
Paradise NYE On The Harbour
Norman Jay MBE Aeroplane Russ Dewbury
Tuesday, 31st December 2013
Overseas Passenger Terminal, Circular Quay, Sydney Tix: Via Paradise NYE
Imagination has once again gone ‘above and beyond’ to secure their place as creative mastermind for Australia’s largest public event.
By providing City of Sydney with an outstanding creative roadmap, Imagination has been awarded the highly coveted Sydney New Year’s Eve Project for the next three years. City of Sydney will also have the opportunity to continue their contract with Imagination for a further two years, after the delivery of the event on 31 December 2016.
Sydney New Year’s Eve attracts 1.6 million people to the city. It’s an experience that features two cutting edge fireworks displays, a secret Sydney Harbour Bridge Effect, a traditional Harbour of Light Parade and several events staged around the Harbour foreshore.
Imagination’s Managing Director Antony Gowthorp says his team is extremely proud to have been asked to continue its relationship with the City of Sydney. By winning the competitive tender with a fresh vision that tests the boundaries of what is possible, he says Imagination will continue to lead the industry in groundbreaking events.
On the back of the producing the incredibly successful Royal Australian Navy International Fleet Review Spectacular, Imagination looks forward to the opportunity to take this iconic Sydney Harbour experience to the next level.
“Sydney New Year’s Eve is an incredible event through which we continue to push the creative, sponsorship and consumer experience to the limit,” Gowthorp says.
Imagination kicked off their job as the creative directors of Sydney New Year’s Eve working with design luminary Marc Newson in December 2011. Since that time they have attracted pop diva Kylie Minogue to help design the event and revered Australian artist and musician Reg Mombassa, who is the 2013 Sydney New Year’s Eve Creative Ambassador.
Imagination is a creative agency that delivers brand experiences via live, digital, social, and integrated campaign platforms. It includes on its client roster: The Ford Motor Company, The Commonwealth Bank of Australia, Telstra, Jaguar Landrover, Interface and Shell. Imagination also enjoys the credit of being the first creative producer of Sydney New Year’s Eve spectacular for The City of Sydney.
It offers creative services including: strategy, events, experiential, environments, digital, social, content production and integrated campaigns across; consumer, employee and stakeholder audiences. The agency’s creative resources embrace the skills of strategists, creative directors, story-tellers, writers, film-makers, brand designers, motion graphic designers, journalists, creative technologists, bloggers, social media experts, design directors, interior designers, digital experts, technical directors and producers.
Imagination has 50 staff in Australia with offices in Sydney and Melbourne and eighteen offices around the world.
Kylie Minogue and
the City of Sydney are encouraging more than one million people on the harbour
for Sydney New Year’s Eve to take part in a world-first NYE interactive colour
light show.
The City and
Telstra have developed a free smartphone app that will light up phone screens
as coloured lights splash the Sydney Harbour Bridge to mark the end of 2012 and
launch of 2013.
The synchronised
Telstra Colour Moments – at 10.15pm, 11pm, 11.30pm and 11.45pm – will build
excitement as the clock ticks closer to midnight, and app users will be
reminded to hold their phones to the sky to be part of the celebration, as the
harbour is transformed into a sea of colour.
NYE12 Creative
Ambassador Kylie Minogue has worked with the City and Imagination Australia,
and chosen magenta, yellow, purple and blue for the Telstra Colour Moments and
fireworks, representing her Embrace theme.
“This year I want
everyone to embrace during the fireworks,” Kylie said.
“Whether it’s
embracing new ideas, change and opportunities, or just giving a big hug to your
family and friends, it’s something everyone can get involved in. So together,
we are going to make this New Year’s Eve the most memorable night ever.”
Lord Mayor Clover
Moore said she was looking forward to the harbour foreshore filling with colour
and excitement on New Year’s Eve.
“If you are going
to watch the fireworks from one of the many vantage points around Sydney
Harbour, plan ahead and download this free phone app,” the Lord Mayor said.
“The app lets you
take part in the biggest interactive light show on Sydney Harbour – we hope it
might even set a new Australian record for audience participation.
“The app will
have useful information, including vantage point maps and updates about when
different locations have reached capacity, as well as news feeds to keep
up-to-date on the latest developments.”
The Lord Mayor
said this year’s NYE charity partner, The Fred Hollows Foundation, was
particularly appropriate as they have spent 20 years restoring the sight of
millions of people around the world.
“The Fred Hollows
Foundation does inspiring work. Over the past two decades they have given
countless people back their sight,” the Lord Mayor said.
“For $25 you can
restore someone’s vision and let them see their family and friends as we all
begin a new year.”
Kylie Minogue
worked with the City and Imagination Australia to develop the theme, colour
scheme and music for NYE12, and said Embrace was a “wonderfully inclusive
theme” that was close to her heart.
“Embrace is all
about acceptance, tolerance, fun and, above all, love,” Kylie said.
“In a city of
great diversity we come together at New Year’s Eve to embrace the future and
celebrate all that we are and the potential that tomorrow holds.
“It’s also about
that magical moment at midnight when we throw our arms around the people we
love and express our happiness.”
Kylie’s theme is
represented by the Embrace icon ─ a swirl of coloured sails in magenta, yellow,
purple and red, which is marked with her signature K.
Embrace also has
four subthemes: Embrace Love, Embrace Sydney, Embrace the Possibility and
Embrace the Moment, which are Kylie’s most important things to hold onto during
2012 Sydney New Year’s Eve.
The Telstra Colour
Moments:
10.15pm: The
magenta colour moment will represent the Embrace Love subtheme and will be
accompanied by a firework shaped like a heart.
11pm: It will be
followed by the yellow colour moment, Embrace Sydney, which will see a firework
shaped like a sun shimmer over the city.
11.30pm: The
Embrace the Possibility colour moment will be accompanied by a butterfly taking
flight from Sydney Harbour Bridge and morphing into a purple firework.
11.45pm: The
final Embrace the Moment effect will see a huge aquamarine starburst firework
light up the night, building anticipation for the 12-minute Midnight Fireworks
display.
Apart from the
interactive light show, the app will also allow people to ‘Message the Bridge’
by submitting some words, which could be projected onto one of the Sydney
Harbour Bridge pylons.
Telstra is also
offering a free ‘Midnight Messages’ service, during which app users can send up
to 50 ‘Happy New Year’ text messages to their family and friends.
App users simply
need to upload their messages before 6pm on Monday 31 December, and the texts
will be automatically sent at midnight.
